No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train their salespeople on relationship management. Taking the time to understand your clients and use this information to exceed their expectations helps build your facility’s service level. This will, in turn, lead to long-term relationships. This course discusses strategies and tactics that salespeople can use to retain clients and residents long-term after making the initial sale and to use that relationship to generate new clients.