No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train their salespeople for the context. Taking the time to understand your clients and using this information to exceed their expectations helps build your facility’s service level, leading to long-term relationships. Understanding the psychology behind the buying process is an important part of developing long-term client relationships. This course discusses the differences between buyers, steps to a purchasing decision, and the needed communication skills for anyone involved in sales.