All customer service workers will encounter customers who say “no”. If customers express disinterest as you begin to describe a product or service, they most likely have no intention to buy. At other times customers are interested but don’t have enough information to make a purchasing decision. Effective customer service providers understand the difference, and work to overcome the customer’s resistance to making a purchase. Learning to handle sales objections effectively is a core role for every customer service worker. This course discusses ways to overcome sales resistance. It is designed for general business audiences.