No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train their salespeople on relationship management. Taking the time to understand your clients and using this information to exceed their expectations is at the core of every sales dialogue. Negotiating the sales dialogue alone will not result in a sale; the salesperson also needs to gain the potential client’s commitment to purchase your services. This course discusses how to overcome any sales resistance from potential clients’ in order to close the sale.