There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help businesses better leverage their product or service online. This course will discuss the purpose and benefits to Twitter for businesses, how to use Twitter for marketing, and methods of measuring the success of Twitter marketing campaigns.