Companies and customer service providers who want to be competitive, both at home or abroad, need to understand the impacts that globalization and diversity have on their business. Companies that don’t focus on this ever-growing and economically-empowered customer base will soon lose business to their competition. To better serve these diverse cultures, first seek to understand them. Most companies have seen a surge in both global services and diverse customer bases in recent years. This course discusses several aspects of globalization and customer diversity.