Control is an organizational process that creates standards towards achieving goals, compares the actual company performance to the standards, and then takes action to correct deviation from the standards and restore performance. Control is a continuous, dynamic, cybernetic process. When performance deviates from the standards, managers analyze the deviations and create and execute plans that should achieve the desired performance and meet the preset standards. There are times, however, when it is not economical or particle to have control processes in place. An important part of the management process is setting standards, monitoring performance towards the standards, and taking action when there is a gap between the two. This course discusses the control process and how managers apply control to achieve organizational success.