Communication is the process of transmitting information from one person or place to another. Much of what people understand during communications is colored by their perceptions. Perception is the process by which individuals attend to, organize, interpret, and retain information from their environments. Perception creates communication problems for organizations because people exposed to the same communication and information can end up with completely different ideas and understandings. People all have a basic need to understand and explain the causes of other people's behavior; in other words, they need to know why people do what they do.
To effectively manage workflow and worker productivity, managers need to have an understanding of the communication process and how to effectively send and receive messages. This course discusses how an individual’s perception colors the communications they receive.